The image above, which was posted to the Oreo Facebook page, swiftly led to a boycott by supporters of traditional marriage.
Oreos are made by Kraft Foods. General Mills has also recently come out to oppose a proposed constitutional amendment to ban same-sex marriage in Minnesota, where General Mills is based. And apparently there's more of these pro-gay marketing stunts to come.
It's one thing for a company like Starbucks to pull a stunt like this, but Kraft and General Mills are both middle-America, kitchen-table brands. You have to wonder if they actually thought this would help their business.
As a consumer, I want to be able to enjoy some cookies or Velveeta nacho sauce without feeling like I'm making a statement about one of the most contentious issues of our time; an issue with creates sparks in the religious, political, and cultural arenas. Whether or not you think gay marriage is a good idea, this kind of advertising is a bad idea.
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