It looks like Chipotle’s heavy-handed
food-politics propaganda is starting to backfire.
The chain’s three-minute animated
video, which pretentiously implied that Chipotle was saving the world from
processed-food-dominated dystopia one taco at a time, was slammed as one of
2013’s worst ads by a panel of ad-industry insiders.
Their new TV series “Farmed and
Dangerous” has ticked
off farmers.
Then, this week, word got out that the
company’s annual report said that the decreasing supply of avocados, driven in
part by climate change, could force it to stop selling guacamole.
When you start messing with people’s
guac, there will be panic – at least on
Twitter. Enough so that Chipotle has had to reassure
the burrito-loving public that its famous guac isn’t being pulled from the
menu.
As much as some folks love their somewhat-pricey
guac, do they think people are going to stopping driving their cars to save it?
Or maybe this is just a plot to sell more guac.
I like Chipotle’s food but I wish they’d focus on green food like guacamole and
stop pushing green politics so aggressively.
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