From USA Today: "In a move destined to shake up the fast-food industry, Burger King Tuesday will unveil a simple but startling french fry innovation: french fries with 30% less fat and 20% fewer calories than BK's current fries. (And 40% less fat and 30% fewer calories than McDonald's fries.)
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| BK's crinkly, new fries for your healthy-ish lifestyle. |
"They've dubbed the new product Satisfries — not to replace BK's classic fries, but to be sold in addition to them."
An order of these fries will cost about 20 cents more for about 20% fewer calories than an order of normal fries. Time will tell if customers think it's worth it. The presumption behind the coverage anytime that a fast-food chain comes out with a healthier-alternative product like this is that consumers are demanding better-for-you choices. I believe that consumers say they want to eat healthier, but McDonald's has so far found that their customers aren't necessarily buying the healthier stuff. Surprise, surprise: most people actually want fast food when they visit a fast food place.
I suspect the real drivers behind all these attempts at healthier fast foods is pressure from the food police and the federal government's new labeling requirements.
On a side note, I've always wondered why restaurants don't try selling baked fries as a healthier option? Maybe they wouldn't be quick n' crispy enough?
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