June 5, 2013

OK Krispy Kreme, You Can Top This

After years of mostly marketing its coffee, Dunkin' Donuts is raising its original game by taking its new donut, bacon & egg sandwich nationwide. 

The media have treated it as the latest freak fast-food sandwich. Businessweek says it doesn't taste as weird as it sounds, which makes sense because it's basically the same flavor concept as the McGriddle


Needless to say, the emergence of this new DD sandwich is not welcome news for the food police, who have been telling us that American customers demand healthy fast-food offerings so therefore the restaurant industry should just do what they say. If that were true, then why did McDonald's just report that they're focusing on meat products again because their salad sales are slow?

06/10 Update: A Krispy Kreme Sloppy Joe has been sighted at a fair in San Diego. Gawker speculates: "Perhaps Kripsy Kreme aficionados felt the need to step up their game after Dunkin' Donuts tried to end us all with the Glazed Donut Breakfast Sandwich." Yes, I think that's what happened, and I say bring on the donut-sandwich war!

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